The University of Cumbria approached us to give their brand a refresh – dialling it up to make it simpler, braver, bolder and more impactful.
Spread over 6 campuses – Ambleside, Carlisle (x2), Lancaster and London offering courses from outdoor education, nursing to policing – the University needed a clear colour and visual hierarchy that gave each of these its own style as well as the ability to mix for multi-campus pieces.
Being. Enriched.
People are at the heart of what they do. Evolving people to grow and enriching their lives.
A bright, digital first palette was adopted using light and darks (base and accents). This allowed us to build the colours, that when combined with shapes, photography and typography, created striking that could be dialled up or down.
A duotone image treatment along with two new fonts was introduced – adding more colour, vibrancy and impact.
Making the brand accessible to all levels of users within the University (department heads to graphic designers), we created a sliding scale from functional to expressive.
We used expressive end of the scale as a jump off point to show how they could visually stretch the brand for campaigns and give their design teams creative freedom.
Along with the creative templates, we provided the University with a guide on how to take their brand forward.