Following research into their history and a competitor audit, we identified a space and creative direction they could own – originality, confidence, pride.

‘The floor is yours’, is a campaign that celebrates individual expression, by handing the floor over to the audience – the designers, architects and creators.

A series of digital and print ads were created to reflect these different expressions along with a set of internal playbooks for the Amtico team and activations and guest collaborations for events such as Clerkenwell Design Week.