The Folly – Rebrand
The Folly restaurant in Oxford required a rebrand to align with sister company, Oxford River Cruises. Known for their casual fine dining, The Folly wanted to demonstrate the special, elevated experiences that it provides for its customers. It was important that the connection to Oxford was communicated due to the beautiful location of the restaurant.
A new brand for The Folly was created, that promotes its pride of being part of Oxford and, along with Oxford River Cruises, an essential Oxford experience.
Placing The Folly at the heart and soul of the Oxford community, highlighted by the locally sourced food and ingredients. The rebrand included: a new logo, photoshoot, signage, website and new menus.
