More Group – Branding
More Group needed a new brand that clearly communicates the proposition it offers its clients – the absolute determination to support and protect its clients finances, compliantly and discreetly. With an international client base and a pool of talent achieving significant results for their clients, the new brand had to showcase the grit and pride of the company.
I developed and art directed a shoot that captured the essence of the business and the team, that brought to life their creative strategy – ‘We stand by our clients’. The style of the photography was gritty and authentic, confidently looking direct to camera to give a real sense of how the team go into ‘battle’ for their clients.
A new brand identity was created, that used the ‘o’ of More as a graphic device to frame everything that they offer – protection, peace of mind, wealth etc. shown as brand animation and static across digital and print.
The project included website design and build and production of new print assets.
