[Insight / Strategy / Concept Development / Art direction]
Form is a new commercial flooring product from Amtico, that is aimed at architects and designers who specify hotels, offices and retail environments.
From the vast open Scandinavian landscapes to the simple and clean lines of Japanese design, Amtico’s Form Product draws on nature for its textures, palette and shape.
Form brings us closer to nature.
The grain of wood, the feel of stone, the light, the pattern, the tone, the beautiful imperfections.
It gives us the benefits of a human made material – wood that can get wet, stone you never have to scrub.
Simple to maintain and repair. Beautiful and durable.
A collection that’s enhanced by nature.
Enhanced by nature.
With the tactile beauty of natural, hand-crafted materials and the unrivalled performance of premium LVT – Amtico Form uses texture, shape and light to change the landscape of commercial interiors.
Inspired by Japanese simplicity and clean lines with Scandinavian minimalism and natural palettes, we created three design principles for Form – Light, Texture and Shape.
Using the process that Amtico’s product design teams have used to obtain and create these unique colours, textures and shapes, we worked to create art from them.
Developing assets that could be used not just for the product brochures, but the launch campaign and sample packs that are sent out to architects and designers.
Rethinking how we create and send out sample packs, by telling the story of the process and craft through beautifully created print pieces. This elevates the product from being just another product sample – dialling into the inspiration behind it.