WINNER OF BEST IN CLASS 2018 AT INTERACTIVE MEDIA AWARDS (IMA)
[Insight / Strategy / Concept development / Art direction]
A global behaviour change campaign to raise awareness amongst GPs of the prevalence, diagnosis and treatment of Aortic Stenosis (AS), with a digital educational platform that provides information, support and guidance.
The simplest way to detect AS is by using a stethoscope. This was the focus of our campaign – using powerful and emotive photography, we engage directly with our audience, asking them, “Please listen to my heart”.
Working closely with the client and medical teams, an award-winning educational interactive microsite was developed to provide GPs with information, support and additional reading materials.
The site features interactive tools that help with understanding the prevalence of the disease and also let GPs listen to the difference between a normal heartbeat and one with AS.
A set of campaign guidelines was developed to support the different regions in rolling out the campaign.
The campaign was planned and shot with Bernd Vogel, a photographer based in Cologne – selected for his unique portrait style and ability to capture emotion.