[Insight / Strategy / Concept / Copywriting / Art direction]
Graduate recruitment campaign for Pulsar Healthcare aimed at creative advertising and marketing students at the Two+Two hackathon event organised by Creative Resource.
The strategy behind the idea wasn’t to compete with the bigger more established agencies, but to set them apart. A set of house rules was created to reflect the culture at Pulsar and what they stand for, or don’t in this case!
Styled and promoted with a nod to an election campaign, a suite of materials was created that would be given out as packs within tote bags, to students on the day of the hackathon.
Campaign flyers were included in the packs, with inserts showing three of Pulsar’s graduates and a quote from each of them. The flyers offered the opportunity to spend the day at Pulsar – on a shoot, workshop or presentation. The bags also featured sticker packs and caps.