[Insight / Concept development / Art direction]
A patient engagement campaign that raises awareness in people living with Psoriatic Arthritis (PsA) on the everyday compromises they may be making in everyday life – the one thing they don’t have to compromise on is their treatment.
PsA can affect the hands, feet and many joints throughout the body – meaning patients can be in constant pain which has an impact on performing simple everyday tasks.
The campaign engages with people living with PsA by showing relatable scenarios that depict ‘real’ everyday work-arounds and compromises that patients make.
The campaign will be rolled out both online and offline with a campaign website as an educational platform that provides patients with support, advice and guidance – ultimately enabling them to have better conversations with their GP.
Initial concepts were developed and tested on patient workshop groups, HCPs and medical writing teams.
A detailed photoshoot plan was developed to ensure we captured all of the shots required for the campaign, which would live across multiple platforms.